BCU was formed in 1970, when its founders – mostly banana farmers from northern NSW – saw a need for a bank that thought deeper and kinder about the community it served. BCU’s dedicated team has been serving our members for over 50 years and our commitment to members remains strong.
Fifty years later, BCU spans the east coast of Australia, with 18 branches and counting. BCU’s purpose is to empower our members to confidently take control of their futures and achieve their financial goals – whatever they may be.
We’ve looked at ways to enhance and simplify the banking experience for you by focusing on doing more of what you love and improving areas that are a priority for you. Our brand is evolving, but we’re still the same BCU at our core.
When our members open their first bank account, BCU is there to help their money grow.
When our members make important financial decisions, BCU is by their side.
When our members fall on hard times, BCU is there to guide them through.
That’s a true partner.
Because you, BCU.
Unwavering commitment.
Some of the ways we are reaffirming our commitment include enhancing our customer service experience, introducing a range of digital-first financial solutions, and reviewing our range of products to ensure they work for you, at every life stage. We are proudly:
- Member owned, member first. Everything we do is guided by you. From award-winning products and customer support to our deep connection to the communities we serve.
- We’re not like the other banks. Our products, rates and services beat the big banks. We invest profits back into helping you, our members. That means we offer great rates and fair fees to give you the leg up.
- We’re real people, in real communities. We’re real people in real locations. When you drop into a BCU branch, you'll find friendly faces from your community who want to help you reach your financial goals.
- Supporting financial empowerment. We’ve got the financial tips that our members want and need, in non-bank jargon. We empower our members to better manage their money and get the full picture of their finances all in one place, with products like mymo by BCU.
- We’re committed to our communities. And we mean it! Choosing to partner with BCU means your support enables us to give back to local community groups and organisations.
- Bank the way you want to bank. With BCU, you can bank your way – at our network of branches, online, over the phone, or with mobile lenders who come to you.
Refreshed look.
As we continue to focus on our member experience, we’ve refreshed the way BCU looks. We’ve updated the BCU logo and our colours across our banking platforms, digital channels, communications, and advertising.
We’ve made sure that our new look pays homage to our rich history while also infusing freshness into the brand. These small changes will make BCU more engaging and relevant amongst existing and future members.
There’s nothing you need to do.
Your BCU member number, account details and how you bank with us all remain unchanged.
Our brand is evolving, but we’re still the same BCU at our core.
So, while elements will look different, we will continue to sit right alongside you, helping you navigate your financial journey. You will start to see our new look co-existing with our old brand. We have consciously made the decision to take a phased approach to minimise the impact on our members and team.
You can expect to see changes across the following:
- Digital channels: BCU iBank, BCU Bank app, the BCU website, social media channels
- Marketing communications: member statements, letters, emails, marketing campaigns and advertising
- Branches: signage, materials, and merchandise in-branch
FAQs
We want to revitalise our connection with our existing members and connect with more Australians who need a leg up when it comes to their finances. We’ve used this as an opportunity to pay homage to our rich heritage, while also modernising our visual identity to be more appealing to today’s consumer.
BCU’s brand refresh simply reaffirms our commitment to putting our members first and putting people ahead of profits.
Everything you love about BCU will remain the same. You can still rely on the same great products and services with the same competitive rates and reasonable fees; the same commitment to supporting our local communities and charities; and the same dedicated teams and mobile lenders.
At the same time, we’ll continue to improve our processes and systems to enhance the member experience, with better technology and customer support how and when you want it.
We’re here to be your partner on life’s financial journey, just like we always have been – and we’re only getting better.
With BCU by your side, you can reach your financial goals on your terms.
By putting our members front-and-centre in our brand refresh, BCU is doubling down on our commitment to put our members first, and reaffirming our promise that our profits flow back to our customers and our communities.
We’re committed to giving our members straightforward support that takes the ‘bank speak’ out of banking. Our local specialists will cut through the jargon so you know what’s really going on, because BCU believes every Australian should feel confident when it comes to their finances.
We’ll be delivering regular insights, information, and tips to help educate and empower our members, and continuing to offer a range of products to suit you at every stage of your financial life.
We’ll continue to expand our range of ways to bank with us, from real branches staffed by real people in real communities to mobile lenders that come to you, as well as state-of-the-art apps and digital options.
And we’ll continue to sit right alongside you, doing the things the other banks just can’t do.
You will see our refreshed look now across our digital channels, marketing communications, and in our branches. For a while you’re likely to see the current BCU brand co-existing with the refreshed look in different places as we take a phased approach to minimise the impact on members and our people.
We’re taking a phased roll-out approach, so while some of our branches, documents and assets are being refreshed with our new branding now, others will be over time.
That means you might still see our old branding in your local branch for the time being. We’re taking this strategic approach to minimise the impact of the brand refresh on our members and our people
Regardless of what your branch looks like, however, you can still expect the same great products and services, delivered by the local team you know in your community.
No. If anything, the brand refresh simply strengthens our commitment to being a member owned, member first bank.
No. Your BCU member number, account details and how you bank with us all remain unchanged.
No. While our digital channels will feature our fresh new look, your account details haven’t changed, and there’s no need to change your password.
No. You can still use your BCU Bank app as normal.
We’re glad you’re loving the new look, but we haven’t begun rolling out new cards yet. That’ll be part of the next phase of the roll-out, planned to minimise the impact on our members.
But don’t worry – when we do start offering debit and credit cards with the new branding, our members will be the first to know.